User-friendly Interface: Shopify is designed specifically for e-commerce, providing a straightforward, user-friendly interface that simplifies store setup and management for users of all skill levels.

Comprehensive Features: Shopify includes hosting, security, and a range of built-in e-commerce features such as payment processing, inventory management, and marketing tools, making it a complete solution for online selling.

Flexible Pricing Plans: Shopify can handle small to large-scale operations with various pricing plans that cater to different business sizes and needs. This ensures that the platform can grow with your business.

Extensive Support: Shopify provides access to 24/7 customer support, extensive documentation, and a large community of users. This helps resolve issues quickly and allows for sharing of best practices.

Ongoing Costs: Shopify charges monthly subscription fees which can add up over time. Additionally, there are transaction fees on sales unless you use Shopify Payments, which can further increase costs.

Customisation Challenges: Customising beyond Shopify's ecosystem can be challenging. For more advanced customizations, a skilled developer may be needed, which can increase costs and complexity.

Platform Reliance: Businesses using Shopify are dependent on Shopify's platform and policies, with limited control over the backend. This reliance means that any changes to Shopify’s policies or issues with the platform can directly impact your store.

Extra Costs for Apps and Add-ons: While Shopify offers many built-in features, additional functionality often requires purchasing apps and add-ons, which can increase the overall cost of running the store.