Minimal Costs: Using Google’s free templates eliminates the need for professional web design services, making it a budget-friendly option for small businesses and personal projects.

Bundled Services: Google Workspace includes essential business tools like email, cloud storage, and collaborative apps, reducing the need for additional purchases or subscriptions.

Pre-Made Templates: These templates are ready to use, allowing you to set up your website quickly without extensive design or development time.

Streamlined Setup: The integration with Google Workspace ensures that everything works together smoothly from the start, facilitating a faster launch process.

Drag-and-Drop Builders: Google’s website builder tools are designed to be intuitive, making it easy for users with little to no technical experience to create and manage their sites.

User-Friendly Interface: The clean, straightforward interface simplifies the process of adding and editing content.

Variety of Templates: Google offers a wide range of templates suited to different industries and styles, providing flexibility in choosing a design that fits your needs.

Consistent Updates: Google frequently updates its templates and features, ensuring you have access to the latest design trends and functionalities.

Template Restrictions: Customising the templates beyond their default capabilities can be challenging, limiting the ability to tailor the site to specific needs or branding requirements.

Fixed Layouts: The fixed structure of templates can restrict creativity and the implementation of unique design elements.

Lack of Uniqueness: Using widely available templates can result in a website that looks similar to others, reducing its distinctiveness.

Standard Design Elements: The templates often use common design elements that might not stand out to visitors.

Bloat: Some templates come with built-in features that may not be necessary for your site, potentially slowing down load times and affecting overall performance.

Limited Optimisation: The performance optimisation options are usually basic, which might not be sufficient for websites requiring high-speed performance and advanced SEO techniques.

Growth Limitations: As your business grows and your website needs become more complex, the template’s limitations may become a hindrance, necessitating a move to a more robust platform.

Advanced Features: Adding advanced features like e-commerce, membership systems, or complex databases might not be supported, requiring additional tools or a complete platform change.